Atlanta — Benson Integrated Marketing Solutions has hired Maureen Lannon as director of sales for student housing.
In her new role, Lannon will be responsible for developing and implementing strategies to cultivate and secure long-term relationships within the student housing industry. Prior to joining Benson, Lannon served as the senior vice president of marketing for Pierce Education Properties and as national director of sales and marketing for Greystar.
“Maureen’s unique leadership experience in the industry will help us to differentiate and foster rich partnerships with our customers,” says Kim Grisvard, vice president of business development at the Atlanta-based firm. “Her strong relationships within student housing will help Benson continue to grow and implement our marketing operations solutions to help automate the manual steps that onsite teams handle daily.”