Campus Advantage Joins Sexual Assault Prevention Initiative

by Scott Reid

Austin, Texas — Campus Advantage is raising awareness about sexual assault on college campuses by participating in the It’s On Us campaign’s National Week of Action (Nov. 17-23) as the first student housing industry partner in the yearlong effort.

The It’s on Us campaign is a White House initiative launched in partnership with the Center for American Progress’ Generation Progress along with student body leadership from nearly 200 colleges and universities across the country, collegiate sports organizations, such as the NCAA and private companies that have strong connections with students at colleges and universities. 

One in five women and one in 16 men are sexually assaulted in college, according to statistics released by the campaign leaders. Only 13 percent of rape survivors report assault, and 8 of 10 victims knew their attacker. The campaign’s website at offers 13 tips to prevent sexual assault. These include talking to friends openly and honestly about sexual assault, intervening in situations of possible sexual assault and keeping an eye on someone who has had too much to drink.

“It’s important that our residents and other college students know what they can do to protect themselves and others from dangerous situations,” says Mike Peter, president and CEO of Campus Advantage. “Our customers are college students. We want to provide them with information on what to watch for in any situation. The It’s On Us campaign gives us the opportunity to take a stand as a company — from the corporate office, to our property staff and to our residents — to do what we can to help protect others from sexual assault.”

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