Catalyst Appoints New Team, Alters Focus

by Katie Sloan

Austin, Texas — The student housing marketing firm says it is restructuring to provide more data-driven messaging.

Austin, Texas — Student housing marketing firm, Catalyst, has appointed a new management team and adopted a new focus that will combine creative, analytics and database marketing to target student prospects.


Catalyst says it handpicked leaders with decades of experience providing marketing, graphic design and public and media relations to some of the nation’s largest companies and universities. The new team is also noted for its experience marketing to young adults.


Catalyst will be led by Jim Warren, CEO; Laura Henderson, director of marketing, planning and operations; Scooter Thompson, creative director; and Mark Evans, public relations manager.


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