The April 27 webinar “You Have Eight Second – How to Market Student Housing in 2023,” hosted by Student Housing Business and sponsored by Conversion Logix, was driven by questions about how best to appeal to Gen Z: How should student housing owners and operators leverage platforms like TikTok, YouTube and Instagram to get messages in front of students? What does the future hold for automation and AI in student housing? What are the best practices for seamless integration into chat, SMS and email marketing? What trends and values are characteristic of Gen Z’s inclinations? Why …
In times of slowing economic growth, property owners and developers frequently shift their attention away from expansion to focus on portfolio optimization. In turn, that can put added pressure on property management firms to perform at a high level. At Asset Living, a Houston-based manager of conventional and affordable apartments, build-to-rent communities, active adult and student housing, executives are emphasizing people, processes and technology to ensure that their clients achieve success not just during a slump, but in any economic environment, says Stacey Lecocke, who, as an executive vice president, …
Architecture and DesignFeaturesFurniture, Fixtures & EquipmentIndustry contentOff-campusOn-campusWebinars
Webinar: Student Housing Case Study — Partnering with a Custom Furniture Fabricator Brings a Vision to Life
The March 28 webinar “Student Housing Case Study — Partnering with a Custom Furniture Fabricator Brings a Vision to Life,” hosted by Student Housing Business and sponsored by Morgan Li, covered important questions in the world of student spaces. This hour-long presentation focused on case studies in the industry and what can go right when partnerships take on design goals, modular approaches, production issues and more — as a team. Learn more about these topics and more: The benefits of modularity and why it’s becoming so popular. What design trends are students excited about? Design …
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Checklist: How to Ensure a Successful Partnership with Your Furniture Vendor
Selecting a vendor for off-campus student housing furniture means considering many moving parts to keep a complicated process moving forward. To talk timing, process and practical considerations for furniture, Student Housing Business sat down with Kris Benson, director of sales at Dickson Furniture Manufacturers, a U.S. company that specializes in designing, engineering, building and coordinating the delivery and installation of student housing goods. When considering purchasing furniture for a student housing property, Benson recommends the following checklist of important questions to streamline the process: What is your timeline? Who are you …
Architecture and DesignContent PartnersDickson Furniture ManufacturersFeaturesFurniture, Fixtures & EquipmentIndustry contentOff-campusOn-campus
Student Housing Furniture Blends Flair with Toughness
Just as modern student housing suites are rendering the utilitarian college dorm rooms of past generations obsolete, more stylish furniture options in today’s units have replaced yesterday’s purely functional and no-frills standard. Considering the habits of the average college renter are evolving much more slowly, however, student housing owners continue to demand durability. Ultimately, this characteristic directly affects the value of properties, suggests Doug Mueller, CEO of Dickson Furniture Manufacturers, a Houston-based company that primarily caters to the student housing and hotel industries. That’s especially true when considering furniture typically …
Advanced risk assessments for rent and deposit insurance products are helping a growing number of owners and managers of purpose-built student housing to streamline their businesses. Algorithms and models driven by artificial intelligence (AI) can improve the risk assessment process, indicating factors and patterns tied to the possibility of default. For landlords that accept them, rent and deposit coverage policies take the place of personal guarantors or traditional cash deposits. For typically less than the cost of one month’s rent, renters can purchase a policy that pays their landlord if …
With over 317,000 Chinese students studying at the graduate or undergraduate level in the United States, and with that number likely to grow rapidly, student housing for Chinese nationals presents a wealth of opportunities for owners and operators. COVID temporarily decreased international student enrollment, but now students are returning. This surge reflects an ongoing, global trend. A 2022 report from market research firm HolonIQ projects that the worldwide number of international students is set to increase from 5 million students currently to 8 million by 2030. “The demand amongst Chinese …
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Webinar: Student Housing Demand — 2022 Review & 2023 Outlook
The Nov. 2 webinar “Student Housing Demand — 2022 Review & 2023 Outlook,” hosted by Student Housing Business and sponsored by Yardi, covered the larger economic outlook, enrollment, the health of student housing and “shadow markets” (nearby apartments competing for residents), industry fundamentals (including preleasing, rent growth, supply and transactions) and Yardi Matrix forecasts. Declining enrollment and revenue are causing consolidations within some higher education systems, benefitting the most competitive universities. Learn what universities have experienced the most growth in preleasing, annual rent increases, the latest numbers on student housing completions, development forecasts and trends …
The Oct. 6 webinar “How to Make Data-Driven Decisions in Student Housing,” hosted by Student Housing Business and sponsored by CollegeHouse, focused on the value of data in student housing as well as the best ways to optimize investments and operational efforts in this space. If you’re interested in data collection that is both far-reaching and automated, this webinar will interest you. Hear from industry experts to learn best practices in the data-driven decision-making process. Learn about important metrics and analysis methods, how to approach recurring trends, responses to rates trending up or down and more. Watch the webinar here, and …
The July 20 webinar “The Rise of TikTok — How Student Housing Operators Can Generate Leases with TikTok“ hosted by Student Housing Business and sponsored by Conversion Logix, focused on the best ways for student housing operators to connect with prospective residents through the short-form video social media platform. Get a crash course in TikTok, why it’s growing in popularity, the benefits of running ads on the platform and information about what to expect when creating ads to generate interest in student housing. Converting social media views and interactions into leases can …