Leasing / Marketing

In the recent webinar, “Resident Retention at Risk — How to Prevent Quiet Leaving,” hosted by Multifamily & Affordable Housing Business and Student Housing Business, industry leaders examined the biggest challenges impacting student housing retention and provided expert strategies for addressing them. The discussion covered critical topics such as the impact of communication strategies, property maintenance and student engagement on lease renewals. Speakers shared insights on how proactive management, feedback collection and strategic initiatives can help reduce turnover and foster a stronger sense of community among residents. The webinar also …

The Dec. 17 webinar “Student Housing in the Age of AI,” sponsored by EliseAI, examined challenging questions about the role of artificial intelligence (AI) in the industry when it comes to operations, leasing, marketing, centralization efforts and more. Chief among those questions: how can student housing professionals best leverage AI to streamline processes and track return on investment (ROI)? Listen in to hear from leading owners and operators who are integrating new technologies for needs as diverse as decreasing operating costs, answering questions from potential residents, generating leads, boosting leasing efforts, …