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Leasing / Marketing

Jared Sanders Student Housing Internet Connectivity
Content PartnersFeaturesFurniture, Fixtures & EquipmentIndustry contentLeasing / MarketingOff-campusOn-campusOperations

Tech Challenges Appear on Horizon as Internet Demand Swells

by Sarah Daniels

Student housing populations demand robust internet connections to stream classes, research and collaborate with study partners, and even log in to remote jobs. To unwind, they may stream movies, download entire seasons of favorite television shows or join friends in lengthy online gaming sessions. Property owners and managers may already feel they are fighting an uphill battle to satisfy residents’ voracious appetites for internet bandwidth, but greater challenges lie ahead. Driven largely by advancements in artificial intelligence (AI), data volumes could soon overwhelm internet connectivity at properties that fail to …

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College House Report panel
DevelopmentFeaturesFinanceIndustry contentInvestment SalesLeasing / MarketingOff-campusOn-campusVideosWebinars

Webinar: The State of Student Housing — Lessons from the 2024-25 Leasing Cycle

by Sarah Daniels

The Oct. 1 webinar “The State of Student Housing — Lessons from the 2024-25 Leasing Cycle,” hosted by Student Housing Business and sponsored by College House, provided an in-depth look at the state of the student housing leasing market, both what happened over the 2024-2025 leasing cycle and what might be coming for the 2025-2026 academic year. The expert panelists from across the student housing industry discussed the positive trends the industry has enjoyed, including rent growth and strong, stable occupancy levels. They also highlighted some challenges, such as the impact of delayed …

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Martin Stein Predictive Leasing CLX quote
Content PartnersFeaturesIndustry contentLeasing / MarketingOff-campusOn-campusOperations

The Rise of Predictive Leasing: Gen Z Influences Are Modernizing Student Housing Strategies

by Sarah Daniels

Gen Z is shaking up the status quo when it comes to traditional student housing marketing strategies. Known as Gen Z, Generation Z or Zoomers, this demographic group is made up of people born from the late 1990s to the early 2010s. Meanwhile, new predictive leasing technology enables better approaches for savvy owners and operators ready to shift toward more insightful, data-driven marketing attribution methods. One doesn’t need to be a marketing expert to see the vast differences between Gen Z and its predecessor cohorts in everything from consumer behavior …

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City-Food-Hall
DevelopmentGeorgiaLeasing / MarketingNews

Landmark Properties to Open City Food Hall at The Mark Athens Near the University of Georgia

by Katie Sloan

Athens, Ga. — City Food Hall is set to open within 19,681 square feet of retail space at The Mark Athens, a student housing development by Landmark Properties near the University of Georgia campus. The food hall will feature 10 chef-driven food concepts, a full-service bar, two state-of-the-art golf simulators and a variety of interactive games. The location is expected to open in fall 2025. Whitney Spangler and David Martos of Colliers International represented Landmark Properties, and Jason Hurst of Colliers International — who has since joined the team at CBRE …

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Chris Epp of Walker & Dunlop, Student Housing Fundamentals quote from article
Content PartnersDevelopmentFeaturesFinanceIndustry contentLeasing / MarketingOff-campusOn-campus

Despite Market Challenges, Student Housing Financing Surges Ahead

by Sarah Daniels

Student housing is capturing the attention of developers, investors and institutional lenders as university enrollment and record rent gains position the sector to outperform other property types. That’s one of the dominant themes evident in Walker & Dunlop’s recently released 2024 Student Housing Outlook. Although transaction volume declined to $5.7 billion in 2023 from the previous year’s all-time high of $24 billion, strong operating fundamentals are attracting new entrants to the sector, including institutional investors and lenders. “Student housing is entering a resurgence where we predict continued outperformance relative to …

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Summit on Juniper at Dartmouth College TMO The Michaels Organization. (Photo credit to Robert Smith of The Michaels Organization).
Architecture and DesignContent PartnersDevelopmentFeaturesFinanceFurniture, Fixtures & EquipmentIndustry contentLeasing / MarketingOff-campus

How to Bridge the Affordability Gap in Student Housing

by Sarah Daniels

As housing costs rise, colleges, universities and developers are teaming up to address a widening affordability gap at their campuses by making housing available and attainable for the population that needs it. One of the developers leading this charge is The Michaels Organization, which is applying lessons learned in its 50 years of affordable housing development to create student housing dedicated to serving students, faculty and staff who would struggle to pay market rent. Student Housing Business queried Ned Williams, executive vice president of development at The Michaels Organization, about …

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Micah Hollingsworth TheGuarantors quote. Text reads: “Student rental income coverage can help leasing teams approve more students, save significant time on administrative tasks and minimize financial risk for every bed in their property.” — Micah Hollingsworth, Director of Student Housing, TheGuarantors
Content PartnersFeaturesIndustry contentLeasing / MarketingOff-campusOperations

Minimize Risk, Maximize Access: The Rise of Lease Guarantees in Student Housing

by Sarah Daniels

The student housing industry comes with a unique set of challenges that traditional multifamily operators don’t face. From renting to a demographic that has largely enjoyed rent-free living under mom and dad’s roof, to navigating the complexities of parental guarantors and financial aid, to grappling with no-shows and skips, student housing operators must carefully manage risks that can jeopardize occupancy and rental income. Solutions like lease guarantees are rapidly gaining traction in this market, offering a win-win approach that protects operators while expanding housing access for students. For most students, …

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Occupancy Student Housing Asset Living Jason Quote
Content PartnersFeaturesIndustry contentLeasing / MarketingOperations

Student Housing Management: How Innovative Solutions Lead to Occupancy Success at Asset Living

by Sarah Daniels

Each year, the academic calendar requires student housing operators to compress revenue generation for the entire year into the nine or 10 months when students most need to rent their product. In that accelerated and ever-changing environment, management teams with the experience, skills and tools to respond quickly are in the best position to manage costs and drive growth. “I like to say that student housing moves in dog years — miss a day and you miss a week; miss a month and you could miss a year,” says Stacey …

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FeaturesIndustry contentLeasing / MarketingOff-campusOn-campusVideosWebinars

Webinar: Targeting to the Tier — Tailored Student Housing Marketing Strategies

by Sarah Daniels

The April 3 webinar “Targeting to the Tier — Tailored Student Housing Marketing Strategies,” hosted by Student Housing Business and sponsored by Conversion Logix, focused on how operators can spend less per lead and increase the volume of leads delivered, all while staying within a budget. This approach is especially important in an industry where budgets are limited and fixed. Tune in to learn about student housing marketing trends and timing information as well as predictions for how the market will change in 2024 and beyond. Register here to learn more about these topics and …

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ReflectionStudentGeorgiaTech
FeaturesFrom The MagazineLeasing / Marketing

Pre-Leasing, Occupancy and Rental Rates Hit Record Numbers for 2024-2025

by Katie Sloan

From a leasing perspective, the numbers are almost too good to be true. Pre-leasing levels for the upcoming academic year are off the charts — a statement which feels almost saccharine given the past several years have also topped the charts. And to add even further sweetness,  occupancy rates in general are peaking and rental rates are growing across most markets, with some hitting double digit growth — a feat in the current economic environment.  And as if it couldn’t get better, properties are leasing up earlier than ever. “The …

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