Leasing / Marketing

Webinar: You Have Eight Seconds: How to Market Student Housing in 2023

by Sarah Daniels July 18, 2023

The April 27 webinar “You Have Eight Seconds: How to Market Student Housing in 2023,” hosted by Student Housing Business and sponsored by Conversion Logix, was driven by questions about how best to appeal to Gen Z: How should student housing owners and operators leverage platforms like TikTok, YouTube and Instagram to get messages in front of students? What does the future hold for automation and AI in student housing? What are the best practices for seamless integration into chat, SMS and email marketing? What trends and values are characteristic of Gen Z’s inclinations? Why do they …

July 18, 2023

Stacey Lecocke Asset Living Property Management

Content Partners Development Features Industry content Leasing / Marketing Off-campus Operations

Asset Living’s Investment in People, Processes, and Technology Advances Property Management Success

by Sarah Daniels April 18, 2023

In times of slowing economic growth, property owners and developers frequently shift their attention away from expansion to focus on portfolio optimization. In turn, that can put added pressure on property management firms to perform at a high level. At Asset Living, a Houston-based manager of conventional and affordable apartments, build-to-rent communities, active adult and student housing, executives are emphasizing people, processes and technology to ensure that their clients achieve success not just during a slump, but in any economic environment, says Stacey Lecocke, who, as an executive vice president, …

April 18, 2023

Elsa Liao TheGuarantors Rent Insurance AI quote

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Student Housing Graduates to Professional Rent and Deposit Coverage with Help from Artificial Intelligence

by Sarah Daniels March 30, 2023

Advanced risk assessments for rent and deposit insurance products are helping a growing number of owners and managers of purpose-built student housing to streamline their businesses. Algorithms and models driven by artificial intelligence (AI) can improve the risk assessment process, indicating factors and patterns tied to the possibility of default. For landlords that accept them, rent and deposit coverage policies take the place of personal guarantors or traditional cash deposits. For typically less than the cost of one month’s rent, renters can purchase a policy that pays their landlord if …

March 30, 2023

Housing for Chinese International Students pull quote

Content Partners Features Industry content Leasing / Marketing Off-campus Operations

Housing for Chinese International Students: How Owners, Operators Can Provide Information, Promote Trust

by Sarah Daniels March 17, 2023

With over 317,000 Chinese students studying at the graduate or undergraduate level in the United States, and with that number likely to grow rapidly, student housing for Chinese nationals presents a wealth of opportunities for owners and operators. COVID temporarily decreased international student enrollment, but now students are returning. This surge reflects an ongoing, global trend. A 2022 report from market research firm HolonIQ projects that the worldwide number of international students is set to increase from 5 million students currently to 8 million by 2030. “The demand amongst Chinese …

March 17, 2023

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Webinar: Student Housing Demand — 2022 Review & 2023 Outlook

by Sarah Daniels November 7, 2022

The Nov. 2 webinar “Student Housing Demand — 2022 Review & 2023 Outlook,” hosted by Student Housing Business and sponsored by Yardi, covered the larger economic outlook, enrollment, the health of student housing and “shadow markets” (nearby apartments competing for residents), industry fundamentals (including preleasing, rent growth, supply and transactions) and Yardi Matrix forecasts. Declining enrollment and revenue are causing consolidations within some higher education systems, benefitting the most competitive universities. Learn what universities have experienced the most growth in preleasing, annual rent increases, the latest numbers on student housing completions, development forecasts and trends for …

November 7, 2022

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Webinar: How to Make Data-Driven Decisions in Student Housing

by Sarah Daniels March 24, 2023

The Oct. 6 webinar “How to Make Data-Driven Decisions in Student Housing,” hosted by Student Housing Business and sponsored by CollegeHouse, focused on the value of data in student housing as well as the best ways to optimize investments and operational efforts in this space. If you’re interested in data collection that is both far-reaching and automated, this webinar will interest you. Hear from industry experts to learn best practices in the data-driven decision-making process. Learn about important metrics and analysis methods, how to approach recurring trends, responses to rates trending up or down and more. Watch the webinar here, and …

March 24, 2023

Industry content Leasing / Marketing Off-campus On-campus Operations Videos Webinars

Webinar: The Rise of TikTok — How Student Housing Operators Can Generate Leases with TikTok

by Sarah Daniels November 17, 2022

The July 20 webinar “The Rise of TikTok — How Student Housing Operators Can Generate Leases with TikTok“ hosted by Student Housing Business and sponsored by Conversion Logix, focused on the best ways for student housing operators to connect with prospective residents through the short-form video social media platform. Get a crash course in TikTok, why it’s growing in popularity, the benefits of running ads on the platform and information about what to expect when creating ads to generate interest in student housing. Converting social media views and interactions into leases can …

November 17, 2022

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Asset Living: Student Housing Occupancy to Continue Strong Recovery in 2022

by Sarah Daniels April 17, 2023

Having completed the first full school year without a major interruption to the traditional classroom setting since March 2020, student housing operators are preparing for a leasing season without COVID-19 uncertainty taking center stage. Given that multifamily technology platform RealPage pegged average U.S. occupancy at a record high of 94.1 percent in the fall of 2021, repeating that performance would signal a continuing strong recovery for the sector. Joe Goodwin, senior vice president of strategic analytics and research with Asset Living, anticipates that this fall’s occupancy rate will rival last …

April 17, 2023

Leasing / Marketing News

SmartStop Asset Management’s YOUnion-Branded Student Housing Portfolio Reaches 98.4 Percent Occupancy

by Katie Sloan October 14, 2020

Ladera Ranch, Calif. — SmartStop Asset Management’s YOUnion-branded portfolio of student housing communities has reached an occupancy rate of 98.4 percent for the 2020-2021 academic year. This portfolio consists of five student housing communities offering approximately 2,800 beds near the University of Nevada, Reno; the University of Michigan; Florida State University; the University of Arkansas; and the University of South Carolina. “The exceptional occupancy rate of our student housing portfolio is a testament to the environment that we’ve created at our YOUnion properties,” says John Strockis, chief investment officer of …

October 14, 2020

Leasing / Marketing News

Armada Hoffler Announces Student Housing Portfolio 95 Percent Pre-Leased for Fall Semester

by Katie Sloan July 29, 2020

Virginia Beach, Va. — Armada Hoffler Properties has announced that its student housing communities were 95 percent pre-leased for the 2020-2021 academic year as of July 27. The Virginia Beach-based company’s student housing portfolio includes: Hoffler Place in Charleston, South Carolina, which is 100 percent pre-leased; Summit Place in Charleston, South Carolina, which was 97 percent pre-leased; and Johns Hopkins Village in Baltimore, Maryland, which was 91 percent pre-leased.

July 29, 2020

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