Leasing / Marketing

Chris Epp of Walker & Dunlop, Student Housing Fundamentals quote from article

Student housing is capturing the attention of developers, investors and institutional lenders as university enrollment and record rent gains position the sector to outperform other property types. That’s one of the dominant themes evident in Walker & Dunlop’s recently released 2024 Student Housing Outlook. Although transaction volume declined to $5.7 billion in 2023 from the previous year’s all-time high of $24 billion, strong operating fundamentals are attracting new entrants to the sector, including institutional investors and lenders. “Student housing is entering a resurgence where we predict continued outperformance relative to …

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Summit on Juniper at Dartmouth College TMO The Michaels Organization. (Photo credit to Robert Smith of The Michaels Organization).

As housing costs rise, colleges, universities and developers are teaming up to address a widening affordability gap at their campuses by making housing available and attainable for the population that needs it. One of the developers leading this charge is The Michaels Organization, which is applying lessons learned in its 50 years of affordable housing development to create student housing dedicated to serving students, faculty and staff who would struggle to pay market rent. Student Housing Business queried Ned Williams, executive vice president of development at The Michaels Organization, about …

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Micah Hollingsworth TheGuarantors quote. Text reads: “Student rental income coverage can help leasing teams approve more students, save significant time on administrative tasks and minimize financial risk for every bed in their property.” — Micah Hollingsworth, Director of Student Housing, TheGuarantors

The student housing industry comes with a unique set of challenges that traditional multifamily operators don’t face. From renting to a demographic that has largely enjoyed rent-free living under mom and dad’s roof, to navigating the complexities of parental guarantors and financial aid, to grappling with no-shows and skips, student housing operators must carefully manage risks that can jeopardize occupancy and rental income. Solutions like lease guarantees are rapidly gaining traction in this market, offering a win-win approach that protects operators while expanding housing access for students. For most students, …

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Occupancy Student Housing Asset Living Jason Quote

Each year, the academic calendar requires student housing operators to compress revenue generation for the entire year into the nine or 10 months when students most need to rent their product. In that accelerated and ever-changing environment, management teams with the experience, skills and tools to respond quickly are in the best position to manage costs and drive growth. “I like to say that student housing moves in dog years — miss a day and you miss a week; miss a month and you could miss a year,” says Stacey …

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Conversion Logix Student Housing Marketing panel

The April 3 webinar “Targeting to the Tier — Tailored Student Housing Marketing Strategies,” hosted by Student Housing Business and sponsored by Conversion Logix, focused on how operators can spend less per lead and increase the volume of leads delivered, all while staying within a budget. This approach is especially important in an industry where budgets are limited and fixed. Tune in to learn about student housing marketing trends and timing information as well as predictions for how the market will change in 2024 and beyond. Register here to learn more about these topics and …

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ReflectionStudentGeorgiaTech

From a leasing perspective, the numbers are almost too good to be true. Pre-leasing levels for the upcoming academic year are off the charts — a statement which feels almost saccharine given the past several years have also topped the charts. And to add even further sweetness,  occupancy rates in general are peaking and rental rates are growing across most markets, with some hitting double digit growth — a feat in the current economic environment.  And as if it couldn’t get better, properties are leasing up earlier than ever. “The …

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Kat Callender Student Housing Marketing

Competition for student renters grew heated in 2023, fueled by softening college enrollment and an influx of newly constructed student housing across Tier II cities. The slowed pace of leasing caught many owners by surprise, triggering an 11th-hour scramble to ramp up marketing. “A lot of student housing providers were not as full as they thought they would be this fall, with performance weighed down in the Tier II markets,” says Kat Callender, a student housing marketing expert at Conversion Logix. “Some properties were only 90 percent leased in July …

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  The Oct. 5 webinar “Navigating the Future: Student Housing Year-End Data Analysis + Forecast,” hosted by Student Housing Business and sponsored by College House, focused on student housing by the numbers. What do the latest metrics from College House’s year-end report say about leasing performance and occupancy, average rate per bed, floor plan trends, stats by tiered enrollment, the proximity leasing landscape, product type, delivery performance, top markets and more? What do experts in the student housing space see in the data? What trends and factors are shaping their outlook for this …

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  The April 27 webinar “You Have Eight Second – How to Market Student Housing in 2023,” hosted by Student Housing Business and sponsored by Conversion Logix, was driven by questions about how best to appeal to Gen Z: How should student housing owners and operators leverage platforms like TikTok, YouTube and Instagram to get messages in front of students? What does the future hold for automation and AI in student housing? What are the best practices for seamless integration into chat, SMS and email marketing? What trends and values are characteristic of Gen Z’s inclinations? Why …

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Stacey Lecocke Asset Living Property Management

In times of slowing economic growth, property owners and developers frequently shift their attention away from expansion to focus on portfolio optimization. In turn, that can put added pressure on property management firms to perform at a high level. At Asset Living, a Houston-based manager of conventional and affordable apartments, build-to-rent communities, active adult and student housing, executives are emphasizing people, processes and technology to ensure that their clients achieve success not just during a slump, but in any economic environment, says Stacey Lecocke, who, as an executive vice president, …

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