Leasing / Marketing

Pre-Leasing, Occupancy and Rental Rates Hit Record Numbers for 2024-2025

by Katie Sloan March 6, 2024

From a leasing perspective, the numbers are almost too good to be true. Pre-leasing levels for the upcoming academic year are off the charts — a statement which feels almost saccharine given the past several years have also topped the charts. And to add even further sweetness, occupancy rates in general are peaking and rental rates are growing across most markets, with some hitting double digit growth — a feat in the current economic environment. And as if it couldn’t get better, properties are leasing up earlier than ever. “The …

March 6, 2024

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Why Multiplatform Marketing Is Essential in Student Housing

by Sarah Daniels October 24, 2023

Competition for student renters grew heated in 2023, fueled by softening college enrollment and an influx of newly constructed student housing across Tier II cities. The slowed pace of leasing caught many owners by surprise, triggering an 11th-hour scramble to ramp up marketing. “A lot of student housing providers were not as full as they thought they would be this fall, with performance weighed down in the Tier II markets,” says Kat Callender, a student housing marketing expert at Conversion Logix. “Some properties were only 90 percent leased in July …

October 24, 2023

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Webinar: Navigating the Future: Student Housing Year-End Data Analysis + Forecast

by Sarah Daniels October 11, 2023

The Oct. 5 webinar “Navigating the Future: Student Housing Year-End Data Analysis + Forecast,” hosted by Student Housing Business and sponsored by College House, focused on student housing by the numbers. What do the latest metrics from College House’s year-end report say about leasing performance and occupancy, average rate per bed, floor plan trends, stats by tiered enrollment, the proximity leasing landscape, product type, delivery performance, top markets and more? What do experts in the student housing space see in the data? What trends and factors are shaping their outlook for this …

October 11, 2023

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Webinar: You Have Eight Seconds: How to Market Student Housing in 2023

by Sarah Daniels May 3, 2023

The April 27 webinar “You Have Eight Second – How to Market Student Housing in 2023,” hosted by Student Housing Business and sponsored by Conversion Logix, was driven by questions about how best to appeal to Gen Z: How should student housing owners and operators leverage platforms like TikTok, YouTube and Instagram to get messages in front of students? What does the future hold for automation and AI in student housing? What are the best practices for seamless integration into chat, SMS and email marketing? What trends and values are characteristic of Gen Z’s inclinations? Why …

May 3, 2023

Stacey Lecocke Asset Living Property Management

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Asset Living’s Investment in People, Processes, and Technology Advances Property Management Success

by Sarah Daniels April 18, 2023

In times of slowing economic growth, property owners and developers frequently shift their attention away from expansion to focus on portfolio optimization. In turn, that can put added pressure on property management firms to perform at a high level. At Asset Living, a Houston-based manager of conventional and affordable apartments, build-to-rent communities, active adult and student housing, executives are emphasizing people, processes and technology to ensure that their clients achieve success not just during a slump, but in any economic environment, says Stacey Lecocke, who, as an executive vice president, …

April 18, 2023

Elsa Liao TheGuarantors Rent Insurance AI quote

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Student Housing Graduates to Professional Rent and Deposit Coverage with Help from Artificial Intelligence

by Sarah Daniels March 13, 2023

Advanced risk assessments for rent and deposit insurance products are helping a growing number of owners and managers of purpose-built student housing to streamline their businesses. Algorithms and models driven by artificial intelligence (AI) can improve the risk assessment process, indicating factors and patterns tied to the possibility of default. For landlords that accept them, rent and deposit coverage policies take the place of personal guarantors or traditional cash deposits. For typically less than the cost of one month’s rent, renters can purchase a policy that pays their landlord if …

March 13, 2023

Housing for Chinese International Students pull quote

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Housing for Chinese International Students: How Owners, Operators Can Provide Information, Promote Trust

by Sarah Daniels January 31, 2023

With over 317,000 Chinese students studying at the graduate or undergraduate level in the United States, and with that number likely to grow rapidly, student housing for Chinese nationals presents a wealth of opportunities for owners and operators. COVID temporarily decreased international student enrollment, but now students are returning. This surge reflects an ongoing, global trend. A 2022 report from market research firm HolonIQ projects that the worldwide number of international students is set to increase from 5 million students currently to 8 million by 2030. “The demand amongst Chinese …

January 31, 2023

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Webinar: Student Housing Demand — 2022 Review & 2023 Outlook

by Sarah Daniels November 7, 2022

The Nov. 2 webinar “Student Housing Demand — 2022 Review & 2023 Outlook,” hosted by Student Housing Business and sponsored by Yardi, covered the larger economic outlook, enrollment, the health of student housing and “shadow markets” (nearby apartments competing for residents), industry fundamentals (including preleasing, rent growth, supply and transactions) and Yardi Matrix forecasts. Declining enrollment and revenue are causing consolidations within some higher education systems, benefitting the most competitive universities. Learn what universities have experienced the most growth in preleasing, annual rent increases, the latest numbers on student housing completions, development forecasts and trends …

November 7, 2022

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Webinar: How to Make Data-Driven Decisions in Student Housing

by Sarah Daniels October 12, 2022

The Oct. 6 webinar “How to Make Data-Driven Decisions in Student Housing,” hosted by Student Housing Business and sponsored by CollegeHouse, focused on the value of data in student housing as well as the best ways to optimize investments and operational efforts in this space. If you’re interested in data collection that is both far-reaching and automated, this webinar will interest you. Hear from industry experts to learn best practices in the data-driven decision-making process. Learn about important metrics and analysis methods, how to approach recurring trends, responses to rates trending up or down and more. Watch the webinar here, and …

October 12, 2022

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Webinar: The Rise of TikTok — How Student Housing Operators Can Generate Leases with TikTok

by Sarah Daniels July 22, 2022

The July 20 webinar “The Rise of TikTok — How Student Housing Operators Can Generate Leases with TikTok“ hosted by Student Housing Business and sponsored by Conversion Logix, focused on the best ways for student housing operators to connect with prospective residents through the short-form video social media platform. Get a crash course in TikTok, why it’s growing in popularity, the benefits of running ads on the platform and information about what to expect when creating ads to generate interest in student housing. Converting social media views and interactions into leases can …

July 22, 2022

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