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Webinar: Active Adult — How to Define it and Where is the Industry’s Hottest Segment Trending?

June 30, 2020 @ 2:00 pm - 3:00 pm

Interested in the development and operation of Active Adult properties? Join Seniors Housing Business for a complimentary webinar panel featuring some of the biggest names in the Active Adult/55+ market niche on June 30.

Mitch Brown of Greystar, Robert May of Avenida Partners, Michael Uccellini of The United Group, Margaret Wylde of ProMatura, and Ryan Frederick of SmartLiving 360 will discuss the challenges and opportunities facing Active Adult properties.

The current 55+ cohort is the largest and fastest growing segment in today’s renter landscape and will remain so for the next two decades.

To be discussed:

  • Defining “Active Adult” and its Place and Role in the Continuum of Care
  • Development Update: Identifying Sites & Building a Winning Active Adult Product
  • Leasing, Marketing & Operating Active Adult Communities: The Do’s and Don’ts of Programming
  • What Does the Investment Market Look Like for Active Adult Properties?

Join us June 30th at 2pm EDT for a lively discussion on this burgeoning seniors housing market segment.


This event is sponsored by Promatura and hosted by France Media’s Seniors Housing Business magazine. For more information, contact Eric Goldberg at (404) 832-8262, ext. 153

For a full list of upcoming webinars, click here.

Seniors Housing Business is published by France Media Inc., the parent company of InterFace Conference Group. For more information about all of the commercial real estate magazines, websites, and newsletters published by France Media Inc., click here.


June 30, 2020
2:00 pm - 3:00 pm
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