Gainesville, Fla. — Firm will focus on Web development, pre-lease strategies, among other core lines.
Gainesville, Fla. — The Velocity Group is introducing VelocityGeni.us, a company that offers marketing consultation to the student housing industry.
The firm’s services list is focused on pre-lease strategies, revenue growth, advertising allocation strategies and Web development.
“The role of Marketing Director is rapidly evolving. Our ability to design and publish an ad in the local newspaper is no longer adequate. Marketing teams are increasingly looked to by their organizations for revenue growth strategies, deep market analysis, and even the ability to code the occasional website,” says consultant Jason Velazquez, who was formerly the vice president of strategic initiatives at The Collier Companies.