Pittsburgh and Columbus, Ohio — Kim Cory, a multifamily marketing and social media expert, and Wes Easly, an executive recruiter and founder of ibr Search, have created a partnership to be called ibr/Cory that will streamline their client on-boarding process by interconnecting sales, marketing, property management and team development/training alongside executive recruiting initiatives.
“Connecting recruitment and training with sales operations provides a competitive solution to the industry sectors we serve,” says Cory. “Especially those that value resident/guest identification, engagement and retention as critical drivers of business growth.”
The collaboration between Cory and ibr Search will, according to a release, enhance all facets of multifamily rental housing companies and hotel owner-operators and allow them to tap into the Total Life Cycle concept of initial employee recruitment through associate development and ongoing sales-driven operational services. This will allow them to build strong company cultures while simultaneously enhancing more traditional marketing/operational opportunities through targeting, digital solutions and sales management techniques.