Madison, Wis. — Subtext has begun development of VERVE Madison, a 536-bed student housing community near the University of Wisconsin-Madison campus. The project will rise 12 stories at 506 W. Johnson St. In addition to fully furnished units, VERVE Madison will feature 19,000 square feet of amenity space with a rooftop pool, outdoor terrace, fitness center, coffee bar, study lounge, dog walk and pet spa. Stevens Construction Corp. is the general contractor and ESG is the architect for the project, which is scheduled for completion in fall 2024. “With record breaking enrollment and shortage of highly amenitized housing near campus, we saw an opportunity to bring a VERVE project to Madison, giving students a community for both academic success and lifelong memories,” says Brandt Stiles, founder and CEO of Subtext.