Catalyst

Brockport, N.Y. — Campus Advantage has been awarded management of The Brock, a 401-bed student housing community serving students attending The College at Brockport, State University of New York. Built in 2009, the garden-style community offers two-, three- and four-bedroom units. Shared amenities include a newly renovated clubhouse, game room, study spaces, a fitness center, laundry facilities and a shuttle service to campus. Catalyst, an Austin, Texas-based agency specializing in marketing for student and multifamily housing, will partner with Campus Advantage to manage marketing efforts for the community. 

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Murfreesboro, Tenn. — Campus Advantage has been awarded management of The Blue, a 512-bed student housing community serving Middle Tennessee State University in Murfreesboro. The three-story, garden-style community offers studio, one-, two-, three- and four-bedroom units. Shared amenities include a recently renovated clubhouse, lounge area, yoga room, cyber cafe, study center, fitness center, pet park, hammock garden and swimming pool. Catalyst — an agency specializing in integrated marketing for student and multifamily housing — will manage marketing efforts including search engine optimization and marketing, social media marketing and reputation management. 

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Manhattan, Kansas — Campus Advantage has been awarded management of a student housing community consisting of three properties near Kansas State University in Manhattan. The first phase of development, 12B Lofts, recently opened with two more buildings — titled 11B Lofts and Avenue M — set to open in fall 2020. The community will offer a total of 239 beds upon completion. Austin-based marketing agency Catalyst will manage the community’s branding efforts.

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The marketing landscape is ever-changing. New strategies, tools and tactics are highlighted daily on social media. Everyone is intrigued by the latest system for marketing success. The C-suite is demanding more information, better solutions and measureable results that not only drive business goals but also guide marketing activities — and as well they should. Since entering the student housing industry, I have noticed that many organizations employ a lot of tactics that keep marketing teams busy, but each activity is treated individually and not as a cohesive, coordinated effort. That …

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