The marketing landscape is ever-changing. New strategies, tools and tactics are highlighted daily on social media. Everyone is intrigued by the latest system for marketing success. The C-suite is demanding more information, better solutions and measureable results that not only drive business goals but also guide marketing activities — and as well they should. Since entering the student housing industry, I have noticed that many organizations employ a lot of tactics that keep marketing teams busy, but each activity is treated individually and not as a cohesive, coordinated effort. That …
