The April 3 webinar “Common Student Housing Marketing Mistakes — and How to Fix Them,” hosted by Student Housing Business and sponsored by Conversion Logix, gathered industry experts to dissect marketing challenges and explore fresh strategies for success in today’s competitive leasing climate.
Using search engines, word of mouth, social media and even generative AI chatbots, like ChatGPT, to investigate housing — today’s students are savvy researchers who crave transparency. The panelists stressed that authenticity, upfront pricing and modern search optimization are key to connecting with this digital-first generation.
Marketing budgets may be tight, but the panel shared smart tactics on how to make every dollar count. They covered retargeting ads, the resurgence of email and text message communications, plus detailed lead attribution to better understand where marketing efforts pay off. They also emphasized tailoring strategies based on university dynamics, including international student trends and campus housing policies.
One standout insight: embrace both high-tech and high-touch. From drip campaigns and short-form video to in-person efforts, blending automation with real human connection is the right approach.
Panelists also made special mention that collaboration across leasing, operations and marketing is vital—and that the best leasing strategies always start with understanding your residents. Whether it’s focusing on online reputation, getting out on campus or simply staying flexible, this webinar proved that a fun, collaborative mindset can lead to serious results. Register here to learn more.
Panelists:
- Kat Callender, Conversion Logix (moderator)
- Rylan Ayers, The Martin Group
- Jennifer Redmond, Conversion Logix
This webinar is sponsored by Conversion Logix. Conversion Logix is a marketing and technology company dedicated to generating leads, appointments and sales for multifamily housing operators. For more information visit, conversionlogix.com.
Listen to hear how student housing marketing can look to evolving technology to streamline and improve outcomes.
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