Campus Crest Debuts New Upscale Brand

by Katie Sloan

Charlotte, N.C. — Philadelphia and Montreal are the first markets for evo.

Charlotte, N.C — Campus Crest Communities, Inc. has launched evo, a new brand concept of upscale urban student housing designed to target mature undergrads and grad students. Campus Crest, which acquired Copper Beech earlier this year, will develop student properties in urban settings, the first two of which will open in fall 2014. The Grove at Cira Centre South in Philadelphia will be renamed evo at Cira Centre South. evo at Cira Centre South will be the tallest student housing property in the country, according to Campus Crest, with 33 stories and 850 beds. evo Montreal is the company’s first entrance into the international market and will feature more than 1,000 beds. Campus Crest says evo comes from the company’s mission to evolve student housing.

evo will be joining Campus Crest’s brand portfolio that consists of The Grove and Copper Beech. The Grove is Campus Crest’s garden-style brand of lifestyle-driven student housing communities across the U.S. The Grove communities embrace a flat rate concept with an active residence life. Copper Beech is the company’s townhome community brand.


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