Industry Voices

In a post-pandemic world where digital behaviors dominate, student housing operators must go beyond traditional channels to stay fully leased. Students — and their parents — expect modern, mobile-first marketing, and the communities that adapt are the ones filling units faster. At 10X Digital, we specialize in student housing marketing and have seen which strategies move the needle most. Below are the top five marketing tactics we’ve found to deliver measurable lease conversions backed by real-world performance and industry data. 1. Programmatic Advertising with Retargeting With students spending an average …

The United States student housing market is having a post-pandemic renaissance moment. With enrollment at leading universities surpassing pre-pandemic levels and showing signs of persistent growth, owners and developers of student housing properties are well-positioned to capitalize on the rising demand for high-quality assets in prime locations. In fact, student housing has shown its resilience to economic fluctuations in recent years and has outperformed other residential asset classes by offsetting higher interest rates and operating costs with outsized rent growth.  Though the number of 18-year-olds in the U.S. is slowly …

As students return to campus this fall facing concerns about the cost of higher education, many are eager to find convenient off-campus housing that meets their needs and their budget. It’s a feat that’s getting harder each year, as rents continue to climb for purpose-built student housing.  To accommodate growing demand and attract renters, developers have been doubling-down on “bonus” amenities like on-site coffee bars, free 24-hour laundry access, BBQ pits, yoga sessions and fitness centers. But adding amenities like these is costly, especially at a time when property owners are already struggling with …