Off-campus

Jared Sanders Student Housing Internet Connectivity

Student housing populations demand robust internet connections to stream classes, research and collaborate with study partners, and even log in to remote jobs. To unwind, they may stream movies, download entire seasons of favorite television shows or join friends in lengthy online gaming sessions. Property owners and managers may already feel they are fighting an uphill battle to satisfy residents’ voracious appetites for internet bandwidth, but greater challenges lie ahead. Driven largely by advancements in artificial intelligence (AI), data volumes could soon overwhelm internet connectivity at properties that fail to …

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College House Report panel

The Oct. 1 webinar “The State of Student Housing — Lessons from the 2024-25 Leasing Cycle,” hosted by Student Housing Business and sponsored by College House, provided an in-depth look at the state of the student housing leasing market, both what happened over the 2024-2025 leasing cycle and what might be coming for the 2025-2026 academic year. The expert panelists from across the student housing industry discussed the positive trends the industry has enjoyed, including rent growth and strong, stable occupancy levels. They also highlighted some challenges, such as the impact of delayed …

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Martin Stein Predictive Leasing CLX quote

Gen Z is shaking up the status quo when it comes to traditional student housing marketing strategies. Known as Gen Z, Generation Z or Zoomers, this demographic group is made up of people born from the late 1990s to the early 2010s. Meanwhile, new predictive leasing technology enables better approaches for savvy owners and operators ready to shift toward more insightful, data-driven marketing attribution methods. One doesn’t need to be a marketing expert to see the vast differences between Gen Z and its predecessor cohorts in everything from consumer behavior …

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Chris Epp of Walker & Dunlop, Student Housing Fundamentals quote from article

Student housing is capturing the attention of developers, investors and institutional lenders as university enrollment and record rent gains position the sector to outperform other property types. That’s one of the dominant themes evident in Walker & Dunlop’s recently released 2024 Student Housing Outlook. Although transaction volume declined to $5.7 billion in 2023 from the previous year’s all-time high of $24 billion, strong operating fundamentals are attracting new entrants to the sector, including institutional investors and lenders. “Student housing is entering a resurgence where we predict continued outperformance relative to …

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Summit on Juniper at Dartmouth College TMO The Michaels Organization. (Photo credit to Robert Smith of The Michaels Organization).

As housing costs rise, colleges, universities and developers are teaming up to address a widening affordability gap at their campuses by making housing available and attainable for the population that needs it. One of the developers leading this charge is The Michaels Organization, which is applying lessons learned in its 50 years of affordable housing development to create student housing dedicated to serving students, faculty and staff who would struggle to pay market rent. Student Housing Business queried Ned Williams, executive vice president of development at The Michaels Organization, about …

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Micah Hollingsworth TheGuarantors quote. Text reads: “Student rental income coverage can help leasing teams approve more students, save significant time on administrative tasks and minimize financial risk for every bed in their property.” — Micah Hollingsworth, Director of Student Housing, TheGuarantors

The student housing industry comes with a unique set of challenges that traditional multifamily operators don’t face. From renting to a demographic that has largely enjoyed rent-free living under mom and dad’s roof, to navigating the complexities of parental guarantors and financial aid, to grappling with no-shows and skips, student housing operators must carefully manage risks that can jeopardize occupancy and rental income. Solutions like lease guarantees are rapidly gaining traction in this market, offering a win-win approach that protects operators while expanding housing access for students. For most students, …

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The April 3 webinar “Targeting to the Tier — Tailored Student Housing Marketing Strategies,” hosted by Student Housing Business and sponsored by Conversion Logix, focused on how operators can spend less per lead and increase the volume of leads delivered, all while staying within a budget. This approach is especially important in an industry where budgets are limited and fixed. Tune in to learn about student housing marketing trends and timing information as well as predictions for how the market will change in 2024 and beyond. Register here to learn more about these topics and …

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Kat Callender Student Housing Marketing

Competition for student renters grew heated in 2023, fueled by softening college enrollment and an influx of newly constructed student housing across Tier II cities. The slowed pace of leasing caught many owners by surprise, triggering an 11th-hour scramble to ramp up marketing. “A lot of student housing providers were not as full as they thought they would be this fall, with performance weighed down in the Tier II markets,” says Kat Callender, a student housing marketing expert at Conversion Logix. “Some properties were only 90 percent leased in July …

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Brad Hufford Dickson Furniture Reshoring

Supply-chain predicaments and rising costs forced many in the student housing industry into a holding pattern as the 2021–2023 global supply chain crisis took its toll. Materials and shipments were caught in limbo while properties and their students had to wait for deliveries on a drastically expanded timeline. Fortunately, those challenges have greatly subsided, according to most industry experts. Freight costs have fallen below their pre-pandemic rates, providing some relief for furniture manufacturers that rely on overseas shipments. However, savvy student housing experts are taking the present moment to review …

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Legacy

Athens, Ga. — Landmark Properties has completed the development of 10 student housing properties valued at $2 billion ahead of the fall 2023 semester. The portfolio is the largest to be delivered off-campus in a single year, according to Landmark, and accounts for one-fourth of all student housing deliveries this fall. The portfolio, which offers a total of 8,195 beds, includes:  The Standard at College Park, a 951-bed community located two blocks from the University of Maryland campus in College Park. The property offers units in studio through five-bedroom configurations, …

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