Author

Sarah Daniels

Why Multiplatform Marketing Is Essential in Student Housing

by Sarah Daniels October 24, 2023

Competition for student renters grew heated in 2023, fueled by softening college enrollment and an influx of newly constructed student housing across Tier II cities. The slowed pace of leasing caught many owners by surprise, triggering an 11th-hour scramble to ramp up marketing. “A lot of student housing providers were not as full as they thought they would be this fall, with performance weighed down in the Tier II markets,” says Kat Callender, a student housing marketing expert at Conversion Logix. “Some properties were only 90 percent leased in July …

October 24, 2023

Brad Hufford Dickson Furniture Reshoring

Content Partners Dickson Furniture Manufacturers Features Furniture, Fixtures & Equipment Green / LEED Industry content Off-campus On-campus

Furniture Manufacturing: Lessons Learned from Supply Chain, Sourcing Snarls

by Sarah Daniels October 19, 2023

Supply-chain predicaments and rising costs forced many in the student housing industry into a holding pattern as the 2021–2023 global supply chain crisis took its toll. Materials and shipments were caught in limbo while properties and their students had to wait for deliveries on a drastically expanded timeline. Fortunately, those challenges have greatly subsided, according to most industry experts. Freight costs have fallen below their pre-pandemic rates, providing some relief for furniture manufacturers that rely on overseas shipments. However, savvy student housing experts are taking the present moment to review …

October 19, 2023

Development Features Finance Industry content Investment Sales Leasing / Marketing Off-campus On-campus Videos Webinars

Webinar: Navigating the Future: Student Housing Year-End Data Analysis + Forecast

by Sarah Daniels October 11, 2023

The Oct. 5 webinar “Navigating the Future: Student Housing Year-End Data Analysis + Forecast,” hosted by Student Housing Business and sponsored by College House, focused on student housing by the numbers. What do the latest metrics from College House’s year-end report say about leasing performance and occupancy, average rate per bed, floor plan trends, stats by tiered enrollment, the proximity leasing landscape, product type, delivery performance, top markets and more? What do experts in the student housing space see in the data? What trends and factors are shaping their outlook for this year …

October 11, 2023

Amanda Bowen Custom Furniture Experience Case Studies

Architecture and Design Content Partners Development Dickson Furniture Manufacturers Features Furniture, Fixtures & Equipment Industry content Off-campus On-campus

Do’s and Don’ts for a Smooth Custom-Furniture Experience: Case Studies Shed Light on Best Practices

by Sarah Daniels August 30, 2023

Properly scheduling job site deliveries and services can prevent days of delay and added costs that arise when pivotal events in a project overlap. Even experienced student housing developers can forget this, not to mention new entrants to the industry, who may have only vague notions of the time and resources required to complete the many construction and vendor tasks that lead up to student move-ins. Just ask Amanda Bowen, director of business relations at Dickson Furniture Manufacturers. This summer, her team arrived on the appointed day to install furnishings …

August 30, 2023

Features Finance Industry content Off-campus On-campus Videos Webinars

Webinar: Intelligent Underwriting — Getting a Deal Done in Today’s Student Housing Market

by Sarah Daniels July 18, 2023

Strategic underwriting is crucial to successfully closing student housing sector deals. The June 15 webinar “Intelligent Underwriting — Getting a Deal Done in Today’s Student Housing Market,” hosted by Student Housing Business and sponsored by College House, explored the innovative strategies and tools that can help real estate professionals find success via market analysis and due diligence. Expert panelists from the industry shared their insights, discussed emerging trends and provided practical tips to enhance underwriting processes within the student housing market. Learn more about the following topics: Register to watch the webinar and find more information. Download the slides for …

July 18, 2023

Architecture and Design Content Partners Dickson Furniture Manufacturers Features Furniture, Fixtures & Equipment Industry content Off-campus On-campus

Dement Designs: Interior Designer Talks Student Housing Trends

by Sarah Daniels June 20, 2023

Interior design can be vital to success in student housing. Marketing can be a joy when a property’s layout, hues and textures consistently wow potential residents during walkthroughs, and when thoughtfully planned and engaging, amenities help close the deal on lease after lease. Equally important is how well the selection of materials, fixtures, furnishings and appliances stand up to daily use and abuse by a student resident population, which can strain everything from exercise machines and outdoor equipment to study room furniture and electronics. To learn what owners and developers …

June 20, 2023

Content Partners Features Furniture, Fixtures & Equipment Industry content Off-campus On-campus Operations Pavlov Media

Why Your ISP Is Key to Smooth Student Housing Turn

by Sarah Daniels June 12, 2023

Moving in residents for the new school year is typically the most challenging season on a student housing manager’s calendar. In a matter of days, arriving tenants transform properties from a state of anticipatory stillness into a teeming hive of carts, boxes and people eager to settle into their units and connect their devices. “Students are sophisticated, high-volume Internet users,” observes Alfredo Zavala, an account coordinator on Pavlov Media’s account management team. “They expect to be connected to the Internet almost before they arrive.” “An Internet service provider that addresses …

June 12, 2023

Dickson Furniture Manufacturers ESG LEED

Content Partners Dickson Furniture Manufacturers Furniture, Fixtures & Equipment Green / LEED Industry content Off-campus On-campus

Domestic Furniture Manufacture, Delivery Strategies Form Part of Sustainability Criteria

by Sarah Daniels May 18, 2023

Student Housing Business spoke with chief customer officer, Adam Ames, and director of sales, Kris Benson, to learn how Dickson Furniture Manufacturers continues to innovate as the student housing industry evolves, as well as the significance of adhering to environmental, social and governance frameworks and Leadership in Energy and Environmental Design (LEED) certification requirements. Dickson’s competitive advantage begins with its oversight and quality control capabilities. With local resources and domestic production and distribution, Dickson provides unmatched customization as well as a commitment to customer service no matter the circumstances. “Most …

May 18, 2023

Features Industry content Leasing / Marketing Off-campus Operations Videos Webinars

Webinar: You Have Eight Seconds: How to Market Student Housing in 2023

by Sarah Daniels July 18, 2023

The April 27 webinar “You Have Eight Seconds: How to Market Student Housing in 2023,” hosted by Student Housing Business and sponsored by Conversion Logix, was driven by questions about how best to appeal to Gen Z: How should student housing owners and operators leverage platforms like TikTok, YouTube and Instagram to get messages in front of students? What does the future hold for automation and AI in student housing? What are the best practices for seamless integration into chat, SMS and email marketing? What trends and values are characteristic of Gen Z’s inclinations? Why do they …

July 18, 2023

Stacey Lecocke Asset Living Property Management

Content Partners Development Features Industry content Leasing / Marketing Off-campus Operations

Asset Living’s Investment in People, Processes, and Technology Advances Property Management Success

by Sarah Daniels April 18, 2023

In times of slowing economic growth, property owners and developers frequently shift their attention away from expansion to focus on portfolio optimization. In turn, that can put added pressure on property management firms to perform at a high level. At Asset Living, a Houston-based manager of conventional and affordable apartments, build-to-rent communities, active adult and student housing, executives are emphasizing people, processes and technology to ensure that their clients achieve success not just during a slump, but in any economic environment, says Stacey Lecocke, who, as an executive vice president, …

April 18, 2023

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