Author

Sarah Daniels

Martin Stein Predictive Leasing CLX quote

The Rise of Predictive Leasing: Gen Z Influences Are Modernizing Student Housing Strategies

by Sarah Daniels October 1, 2024

Gen Z is shaking up the status quo when it comes to traditional student housing marketing strategies. Meanwhile, new predictive leasing technology enables better approaches for savvy owners and operators ready to shift toward more insightful, data-driven marketing attribution methods. One doesn’t need to be a marketing expert to see the vast differences between Gen Z and its predecessor cohorts in everything from consumer behavior and expectations to the media channels they frequent. “There is a view in the marketing world that Gen Z ‘broke’ the marketing funnel, and that …

October 1, 2024

Chris Epp of Walker & Dunlop, Student Housing Fundamentals quote from article

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Despite Market Challenges, Student Housing Financing Surges Ahead

by Sarah Daniels May 20, 2024

Student housing is capturing the attention of developers, investors and institutional lenders as university enrollment and record rent gains position the sector to outperform other property types. That’s one of the dominant themes evident in Walker & Dunlop’s recently released 2024 Student Housing Outlook. Although transaction volume declined to $5.7 billion in 2023 from the previous year’s all-time high of $24 billion, strong operating fundamentals are attracting new entrants to the sector, including institutional investors and lenders. “Student housing is entering a resurgence where we predict continued outperformance relative to …

May 20, 2024

Summit on Juniper at Dartmouth College TMO The Michaels Organization. (Photo credit to Robert Smith of The Michaels Organization).

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How to Bridge the Affordability Gap in Student Housing

by Sarah Daniels May 13, 2024

As housing costs rise, colleges, universities and developers are teaming up to address a widening affordability gap at their campuses by making housing available and attainable for the population that needs it. One of the developers leading this charge is The Michaels Organization, which is applying lessons learned in its 50 years of affordable housing development to create student housing dedicated to serving students, faculty and staff who would struggle to pay market rent. Student Housing Business queried Ned Williams, executive vice president of development at The Michaels Organization, about …

May 13, 2024

Micah Hollingsworth TheGuarantors quote. Text reads: “Student rental income coverage can help leasing teams approve more students, save significant time on administrative tasks and minimize financial risk for every bed in their property.” — Micah Hollingsworth, Director of Student Housing, TheGuarantors

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Minimize Risk, Maximize Access: The Rise of Lease Guarantees in Student Housing

by Sarah Daniels May 2, 2024

The student housing industry comes with a unique set of challenges that traditional multifamily operators don’t face. From renting to a demographic that has largely enjoyed rent-free living under mom and dad’s roof, to navigating the complexities of parental guarantors and financial aid, to grappling with no-shows and skips, student housing operators must carefully manage risks that can jeopardize occupancy and rental income. Solutions like lease guarantees are rapidly gaining traction in this market, offering a win-win approach that protects operators while expanding housing access for students. For most students, …

May 2, 2024

Occupancy Student Housing Asset Living Jason Quote

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Student Housing Management: How Innovative Solutions Lead to Occupancy Success at Asset Living

by Sarah Daniels April 11, 2024

Each year, the academic calendar requires student housing operators to compress revenue generation for the entire year into the nine or 10 months when students most need to rent their product. In that accelerated and ever-changing environment, management teams with the experience, skills and tools to respond quickly are in the best position to manage costs and drive growth. “I like to say that student housing moves in dog years — miss a day and you miss a week; miss a month and you could miss a year,” says Stacey …

April 11, 2024

Conversion Logix Student Housing Marketing panel

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Webinar: Targeting to the Tier — Tailored Student Housing Marketing Strategies

by Sarah Daniels April 9, 2024

The April 3 webinar “Targeting to the Tier — Tailored Student Housing Marketing Strategies,” hosted by Student Housing Business and sponsored by Conversion Logix, focused on how operators can spend less per lead and increase the volume of leads delivered, all while staying within a budget. This approach is especially important in an industry where budgets are limited and fixed. Tune in to learn about student housing marketing trends and timing information as well as predictions for how the market will change in 2024 and beyond. Register here to learn more about these topics and …

April 9, 2024

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Why Multiplatform Marketing Is Essential in Student Housing

by Sarah Daniels October 24, 2023

Competition for student renters grew heated in 2023, fueled by softening college enrollment and an influx of newly constructed student housing across Tier II cities. The slowed pace of leasing caught many owners by surprise, triggering an 11th-hour scramble to ramp up marketing. “A lot of student housing providers were not as full as they thought they would be this fall, with performance weighed down in the Tier II markets,” says Kat Callender, a student housing marketing expert at Conversion Logix. “Some properties were only 90 percent leased in July …

October 24, 2023

Brad Hufford Dickson Furniture Reshoring

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Furniture Manufacturing: Lessons Learned from Supply Chain, Sourcing Snarls

by Sarah Daniels October 17, 2023

Supply-chain predicaments and rising costs forced many in the student housing industry into a holding pattern as the 2021–2023 global supply chain crisis took its toll. Materials and shipments were caught in limbo while properties and their students had to wait for deliveries on a drastically expanded timeline. Fortunately, those challenges have greatly subsided, according to most industry experts. Freight costs have fallen below their pre-pandemic rates, providing some relief for furniture manufacturers that rely on overseas shipments. However, savvy student housing experts are taking the present moment to review …

October 17, 2023

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Webinar: Navigating the Future: Student Housing Year-End Data Analysis + Forecast

by Sarah Daniels October 11, 2023

The Oct. 5 webinar “Navigating the Future: Student Housing Year-End Data Analysis + Forecast,” hosted by Student Housing Business and sponsored by College House, focused on student housing by the numbers. What do the latest metrics from College House’s year-end report say about leasing performance and occupancy, average rate per bed, floor plan trends, stats by tiered enrollment, the proximity leasing landscape, product type, delivery performance, top markets and more? What do experts in the student housing space see in the data? What trends and factors are shaping their outlook for this …

October 11, 2023

Amanda Bowen Custom Furniture Experience Case Studies

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Do’s and Don’ts for a Smooth Custom-Furniture Experience: Case Studies Shed Light on Best Practices

by Sarah Daniels August 30, 2023

Properly scheduling job site deliveries and services can prevent days of delay and added costs that arise when pivotal events in a project overlap. Even experienced student housing developers can forget this, not to mention new entrants to the industry, who may have only vague notions of the time and resources required to complete the many construction and vendor tasks that lead up to student move-ins. Just ask Amanda Bowen, director of business relations at Dickson Furniture Manufacturers. This summer, her team arrived on the appointed day to install furnishings …

August 30, 2023

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