Conversion Logix Student Housing Marketing panel

Webinar: Targeting to the Tier — Tailored Student Housing Marketing Strategies

by Sarah Daniels

The April 3 webinar “Targeting to the Tier — Tailored Student Housing Marketing Strategies,” hosted by Student Housing Business and sponsored by Conversion Logix, focused on how operators can spend less per lead and increase the volume of leads delivered, all while staying within a budget. This approach is especially important in an industry where budgets are limited and fixed.

Tune in to learn about student housing marketing trends and timing information as well as predictions for how the market will change in 2024 and beyond.

Register here to learn more about these topics and more:

  • Market outlook
  • Targeting strategies
    • How far in advance should properties be marketing for the next year?
    • Targeting strategies for properties near Tier I and II universities + how should approaches differ?
    • Marketing channels for student housing campaigns
      • Paid search, TikTok, Instagram, Facebook, YouTube
      • Targeting parents versus students
    • Marketing strategies for on-campus versus off-campus housing
    • Targeting decisions in case studies
  • Maximizing marketing budgets
    • How can advertisers leverage artificial intelligence (AI) and automation in targeting to increase performance within ad campaigns?
    • Tracking lead information
    • Adjusting ad objectives in social media based on traffic needs and conversion rates
  • Lead generation strategies


  • Kat Callender, Conversion Logix (moderator)
  • Rylan Ayers, The Martin Group
  • Jennifer Redmond, Conversion Logix

This webinar is sponsored by Conversion Logix. Conversion Logix is a marketing and technology company dedicated to generating leads, appointments, and sales for multifamily housing operators. For more information visit,

Listen to hear how student housing marketing can take advantage of both streamlining and automation strategies to make properties stand out. Learn important timing considerations to meet parents and students on their journey to find student housing.

For more information on the student housing industry, subscribe to the weekly Student Housing Business newsletter or the bi-monthly magazine. To listen past to Student Housing webinars, click here.

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