The April 3 webinar “Common Student Housing Marketing Mistakes — and How to Fix Them,” hosted by Student Housing Business and sponsored by Conversion Logix, gathered industry experts to dissect marketing challenges and explore fresh strategies for success in today’s competitive leasing climate. Using search engines, word of mouth, social media and even generative AI chatbots, like ChatGPT, to investigate housing — today’s students are savvy researchers who crave transparency. The panelists stressed that authenticity, upfront pricing and modern search optimization are key to connecting with this digital-first generation. Marketing budgets may be tight, but the …
Webinars
Webinar: From Chaos to Control — Proven Tactics for Streamlining Student Turn in 2025
The March 12 webinar “From Chaos to Control — Proven Tactics for Streamlining Student Turn in 2025,” sponsored by Foxen, discussed best practices and strategies for improving the turnover process. Tyler Specht of Foxen, Josh Nicholson of Harrison Street and Aryne Bailey highlighted the importance of leveraging technology and strategic partnerships to streamline efficiency, up resident satisfaction and advance lease compliance. Key topics included the role of technology in enhancing move-ins, how to improve communication between corporate teams and on-site staff, as well as methods to ensure compliance with lease requirements …
In the recent webinar, “Resident Retention at Risk — How to Prevent Quiet Leaving,” hosted by Multifamily & Affordable Housing Business and Student Housing Business, industry leaders examined the biggest challenges impacting student housing retention and provided expert strategies for addressing them. The discussion covered critical topics such as the impact of communication strategies, property maintenance and student engagement on lease renewals. Speakers shared insights on how proactive management, feedback collection and strategic initiatives can help reduce turnover and foster a stronger sense of community among residents. The webinar also …
The Dec. 17 webinar “Student Housing in the Age of AI,” sponsored by EliseAI, examined challenging questions about the role of artificial intelligence (AI) in the industry when it comes to operations, leasing, marketing, centralization efforts and more. Chief among those questions: how can student housing professionals best leverage AI to streamline processes and track return on investment (ROI)? Listen in to hear from leading owners and operators who are integrating new technologies for needs as diverse as decreasing operating costs, answering questions from potential residents, generating leads, boosting leasing efforts, …
Webinar: The State of Student Housing — Lessons from the 2024-25 Leasing Cycle
The Oct. 1 webinar “The State of Student Housing — Lessons from the 2024-25 Leasing Cycle,” hosted by Student Housing Business and sponsored by College House, provided an in-depth look at the state of the student housing leasing market, both what happened over the 2024-2025 leasing cycle and what might be coming for the 2025-2026 academic year. The expert panelists from across the student housing industry discussed the positive trends the industry has enjoyed, including rent growth and strong, stable occupancy levels. They also highlighted some challenges, such as the impact of delayed …
The April 3 webinar “Targeting to the Tier — Tailored Student Housing Marketing Strategies,” hosted by Student Housing Business and sponsored by Conversion Logix, focused on how operators can spend less per lead and increase the volume of leads delivered, all while staying within a budget. This approach is especially important in an industry where budgets are limited and fixed. Tune in to learn about student housing marketing trends and timing information as well as predictions for how the market will change in 2024 and beyond. Register here to learn more about these topics and …
Webinar: Navigating the Future: Student Housing Year-End Data Analysis + Forecast
The Oct. 5 webinar “Navigating the Future: Student Housing Year-End Data Analysis + Forecast,” hosted by Student Housing Business and sponsored by College House, focused on student housing by the numbers. What do the latest metrics from College House’s year-end report say about leasing performance and occupancy, average rate per bed, floor plan trends, stats by tiered enrollment, the proximity leasing landscape, product type, delivery performance, top markets and more? What do experts in the student housing space see in the data? What trends and factors are shaping their outlook for this …
Strategic underwriting is crucial to successfully closing student housing sector deals. The June 15 webinar “Intelligent Underwriting — Getting a Deal Done in Today’s Student Housing Market,” hosted by Student Housing Business and sponsored by College House, explored the innovative strategies and tools that can help real estate professionals find success via market analysis and due diligence. Expert panelists from the industry shared their insights, discussed emerging trends and provided practical tips to enhance underwriting processes within the student housing market. Learn more about the following topics: Click to watch the webinar and find more information. Download …
The April 27 webinar “You Have Eight Second – How to Market Student Housing in 2023,” hosted by Student Housing Business and sponsored by Conversion Logix, was driven by questions about how best to appeal to Gen Z: How should student housing owners and operators leverage platforms like TikTok, YouTube and Instagram to get messages in front of students? What does the future hold for automation and AI in student housing? What are the best practices for seamless integration into chat, SMS and email marketing? What trends and values are characteristic of Gen Z’s inclinations? Why …
Webinar: Student Housing Case Study — Partnering with a Custom Furniture Fabricator Brings a Vision to Life
The March 28 webinar “Student Housing Case Study — Partnering with a Custom Furniture Fabricator Brings a Vision to Life,” hosted by Student Housing Business and sponsored by Morgan Li, covered important questions in the world of student spaces. This hour-long presentation focused on case studies in the industry and what can go right when partnerships take on design goals, modular approaches, production issues and more — as a team. Learn more about these topics and more: The benefits of modularity and why it’s becoming so popular. What design trends are students excited about? Design …