Hurricane Helene made landfall in Northwestern Florida on Thursday, Sept. 26, after being upgraded to a major Category 3 storm that afternoon. Widespread damage across a number of Southeastern states followed in its wake, with many areas experiencing flooding, downed trees, power outages and road closures. At least 175 people have died across six states, according to reports by CNN and The New York Times, and officials fear that the death toll is likely to rise with many remaining missing. Hundreds of roads remain closed across the Southeast — especially in Western North Carolina and East Tennessee, …
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Gen Z is shaking up the status quo when it comes to traditional student housing marketing strategies. Meanwhile, new predictive leasing technology enables better approaches for savvy owners and operators ready to shift toward more insightful, data-driven marketing attribution methods. One doesn’t need to be a marketing expert to see the vast differences between Gen Z and its predecessor cohorts in everything from consumer behavior and expectations to the media channels they frequent. “There is a view in the marketing world that Gen Z ‘broke’ the marketing funnel, and that …
While some things change, others remain the same. The need for multi-functional, durable furniture remains at the top of developer and owner wish lists when it comes to interiors. But the desired look and feel of this furniture has changed significantly. Bright, bold furniture pieces are being replaced by muted, more sophisticated designs with a focus on sustainable materials and colors that evoke the feeling of being out in nature. Pops of color remain, but they’re more elevated to capture the eye of design-minded students in keeping with the industry’s …
As students return to campus this fall facing concerns about the cost of higher education, many are eager to find convenient off-campus housing that meets their needs and their budget. It’s a feat that’s getting harder each year, as rents continue to climb for purpose-built student housing. To accommodate growing demand and attract renters, developers have been doubling-down on “bonus” amenities like on-site coffee bars, free 24-hour laundry access, BBQ pits, yoga sessions and fitness centers. But adding amenities like these is costly, especially at a time when property owners are already struggling with …
Ancillary services have become a crucial revenue generator in student housing and can help owners improve occupancy, justify higher rents and increase tenant satisfaction. In an industry that often correlates income with market value, however, it is critical to distinguish ancillary service revenue from real estate value and property tax liability. Failure to properly distinguish between real estate and intangible business assets can lead to unfair valuations and excessive property tax bills. Simply put, real estate is land and improvements to that land, such as buildings. Intangible assets, as the …
Alexis Krisay: How Student Housing Businesses Can Better Appeal to the Younger Generations
Gen Z is a generation of digital natives who are shaping the future of consumerism. They are more diverse, more educated and more socially conscious than any previous generation. This generation (born between 1997 and 2012) represents $420 billion in yearly spending power. That’s why businesses need to understand Gen Z’s values and preferences to capture their attention and be competitive. Experts estimate Gen Z will become the world’s largest demographic by 2026. This generation of digital natives is shaping the future of consumerism and want to believe in products that are …
Glenn Brill and Marissa Huang: Growth in Student Housing Accommodations Propelled by Institutional Capital
Fueled by pent-up demand, the U.S. student housing investment market surged in 2022, with transaction volume increasing from $11.5 billion to an all-time high of $18.9 billion.[1] Despite a significant decrease in 2023 transaction volume to $10 billion, largely due to higher interest rates and material costs,[2] the prediction is for strong growth in the market when interest rates move lower and inflation moderates, if operating fundamentals remain strong. The industry continues to outperform other asset classes: leasing for fall 2024 was very strong, as was rent growth. Growing Demand In fact, …
If there’s one thing that’s ever changing, it’s college students. Their opinions, preferences and needs evolve during their four-year (hopefully) college careers. They are the opposite of, say, buildings, which are relatively permanent, immoveable and oftentimes iconic. Yet, one has to serve the other. Again and again. And not just those students for those four years, but student after student, year after year. Just as one cohort exits their college career, another will begin, ushering with it a whole new set of opinions, preferences and needs. This creates a tall …
Amid the online shopping boom, college students rely on deliveries for everything from basic necessities and room furnishings to textbooks and medicine. Whether living on or off campus, students (and their parents) subjected to late, lost or stolen packages quickly become disgruntled — and are likely to share those negative experiences with university leadership, property managers or worse yet, publicly on social media. Mismanaged and stolen packages impact brand reputation E-commerce has become the way of the world. U.S. Census Bureau data indicates the e-commerce sector nearly tripled its retail …
Student housing is capturing the attention of developers, investors and institutional lenders as university enrollment and record rent gains position the sector to outperform other property types. That’s one of the dominant themes evident in Walker & Dunlop’s recently released 2024 Student Housing Outlook. Although transaction volume declined to $5.7 billion in 2023 from the previous year’s all-time high of $24 billion, strong operating fundamentals are attracting new entrants to the sector, including institutional investors and lenders. “Student housing is entering a resurgence where we predict continued outperformance relative to …