Videos

Webinar: Student Housing in the Age of AI

by Sarah Daniels December 19, 2024

The Dec. 17 webinar “Student Housing in the Age of AI,” sponsored by EliseAI, examined challenging questions about the role of artificial intelligence (AI) in the industry when it comes to operations, leasing, marketing, centralization efforts and more. Chief among those questions: how can student housing professionals best leverage AI to streamline processes and track return on investment (ROI)? Listen in to hear from leading owners and operators who are integrating new technologies for needs as diverse as decreasing operating costs, answering questions from potential residents, generating leads, boosting leasing efforts, …

December 19, 2024

Development Features Finance Industry content Investment Sales Leasing / Marketing Off-campus On-campus Videos Webinars

Webinar: The State of Student Housing — Lessons from the 2024-25 Leasing Cycle

by Sarah Daniels October 7, 2024

The Oct. 1 webinar “The State of Student Housing — Lessons from the 2024-25 Leasing Cycle,” hosted by Student Housing Business and sponsored by College House, provided an in-depth look at the state of the student housing leasing market, both what happened over the 2024-2025 leasing cycle and what might be coming for the 2025-2026 academic year. The expert panelists from across the student housing industry discussed the positive trends the industry has enjoyed, including rent growth and strong, stable occupancy levels. They also highlighted some challenges, such as the impact of delayed …

October 7, 2024

Features Industry content Leasing / Marketing Off-campus On-campus Videos Webinars

Webinar: Targeting to the Tier — Tailored Student Housing Marketing Strategies

by Sarah Daniels April 9, 2024

The April 3 webinar “Targeting to the Tier — Tailored Student Housing Marketing Strategies,” hosted by Student Housing Business and sponsored by Conversion Logix, focused on how operators can spend less per lead and increase the volume of leads delivered, all while staying within a budget. This approach is especially important in an industry where budgets are limited and fixed. Tune in to learn about student housing marketing trends and timing information as well as predictions for how the market will change in 2024 and beyond. Register here to learn more about these topics and …

April 9, 2024

Development Features Finance Industry content Investment Sales Leasing / Marketing Off-campus On-campus Videos Webinars

Webinar: Navigating the Future: Student Housing Year-End Data Analysis + Forecast

by Sarah Daniels October 11, 2023

The Oct. 5 webinar “Navigating the Future: Student Housing Year-End Data Analysis + Forecast,” hosted by Student Housing Business and sponsored by College House, focused on student housing by the numbers. What do the latest metrics from College House’s year-end report say about leasing performance and occupancy, average rate per bed, floor plan trends, stats by tiered enrollment, the proximity leasing landscape, product type, delivery performance, top markets and more? What do experts in the student housing space see in the data? What trends and factors are shaping their outlook for this …

October 11, 2023

Features Finance Industry content Off-campus On-campus Videos Webinars

Webinar: Intelligent Underwriting — Getting a Deal Done in Today’s Student Housing Market

by Sarah Daniels June 21, 2023

Strategic underwriting is crucial to successfully closing student housing sector deals. The June 15 webinar “Intelligent Underwriting — Getting a Deal Done in Today’s Student Housing Market,” hosted by Student Housing Business and sponsored by College House, explored the innovative strategies and tools that can help real estate professionals find success via market analysis and due diligence. Expert panelists from the industry shared their insights, discussed emerging trends and provided practical tips to enhance underwriting processes within the student housing market. Learn more about the following topics: Click to watch the webinar and find more information. Download …

June 21, 2023

Features Industry content Leasing / Marketing Off-campus Operations Videos Webinars

Webinar: You Have Eight Seconds: How to Market Student Housing in 2023

by Sarah Daniels May 3, 2023

The April 27 webinar “You Have Eight Second – How to Market Student Housing in 2023,” hosted by Student Housing Business and sponsored by Conversion Logix, was driven by questions about how best to appeal to Gen Z: How should student housing owners and operators leverage platforms like TikTok, YouTube and Instagram to get messages in front of students? What does the future hold for automation and AI in student housing? What are the best practices for seamless integration into chat, SMS and email marketing? What trends and values are characteristic of Gen Z’s inclinations? Why …

May 3, 2023

Development Features Finance Industry content Investment Sales Leasing / Marketing Off-campus Videos Webinars

Webinar: Student Housing Demand — 2022 Review & 2023 Outlook

by Sarah Daniels November 7, 2022

The Nov. 2 webinar “Student Housing Demand — 2022 Review & 2023 Outlook,” hosted by Student Housing Business and sponsored by Yardi, covered the larger economic outlook, enrollment, the health of student housing and “shadow markets” (nearby apartments competing for residents), industry fundamentals (including preleasing, rent growth, supply and transactions) and Yardi Matrix forecasts. Declining enrollment and revenue are causing consolidations within some higher education systems, benefitting the most competitive universities. Learn what universities have experienced the most growth in preleasing, annual rent increases, the latest numbers on student housing completions, development forecasts and trends …

November 7, 2022

Features Industry content Leasing / Marketing Off-campus On-campus Operations Videos Webinars

Webinar: How to Make Data-Driven Decisions in Student Housing

by Sarah Daniels October 12, 2022

The Oct. 6 webinar “How to Make Data-Driven Decisions in Student Housing,” hosted by Student Housing Business and sponsored by CollegeHouse, focused on the value of data in student housing as well as the best ways to optimize investments and operational efforts in this space. If you’re interested in data collection that is both far-reaching and automated, this webinar will interest you. Hear from industry experts to learn best practices in the data-driven decision-making process. Learn about important metrics and analysis methods, how to approach recurring trends, responses to rates trending up or down and more. Watch the webinar here, and …

October 12, 2022

Industry content Leasing / Marketing Off-campus On-campus Operations Videos Webinars

Webinar: The Rise of TikTok — How Student Housing Operators Can Generate Leases with TikTok

by Sarah Daniels July 22, 2022

The July 20 webinar “The Rise of TikTok — How Student Housing Operators Can Generate Leases with TikTok“ hosted by Student Housing Business and sponsored by Conversion Logix, focused on the best ways for student housing operators to connect with prospective residents through the short-form video social media platform. Get a crash course in TikTok, why it’s growing in popularity, the benefits of running ads on the platform and information about what to expect when creating ads to generate interest in student housing. Converting social media views and interactions into leases can …

July 22, 2022

Industry content Off-campus On-campus Operations Videos Webinars

Webinar: Creating an Inclusive Housing Experience for Students with Technology

by Sarah Daniels May 3, 2022

The April 28 webinar “Creating an Inclusive Housing Experience for Students with Technology,” hosted by Student Housing Business and sponsored by StarRez, discussed how students can find success and feel more at home with tech-savvy housing options. Accommodating accessibility needs (including service animal tracking), gender-inclusive housing options and tech for roommate matching were just some of the topics in this brief webinar on how to make the process of student housing more successful for students and operators. Click to hear more about these topics and more: Gender-inclusive housing (and how to promote it …

May 3, 2022

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