Videos

Conversion Logix Student Housing Marketing panel

The April 3 webinar “Targeting to the Tier — Tailored Student Housing Marketing Strategies,” hosted by Student Housing Business and sponsored by Conversion Logix, focused on how operators can spend less per lead and increase the volume of leads delivered, all while staying within a budget. This approach is especially important in an industry where budgets are limited and fixed. Tune in to learn about student housing marketing trends and timing information as well as predictions for how the market will change in 2024 and beyond. Register here to learn more about these topics and …

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  The Oct. 5 webinar “Navigating the Future: Student Housing Year-End Data Analysis + Forecast,” hosted by Student Housing Business and sponsored by College House, focused on student housing by the numbers. What do the latest metrics from College House’s year-end report say about leasing performance and occupancy, average rate per bed, floor plan trends, stats by tiered enrollment, the proximity leasing landscape, product type, delivery performance, top markets and more? What do experts in the student housing space see in the data? What trends and factors are shaping their outlook for this …

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  Strategic underwriting is crucial to successfully closing student housing sector deals. The June 15 webinar “Intelligent Underwriting — Getting a Deal Done in Today’s Student Housing Market,” hosted by Student Housing Business and sponsored by College House, explored the innovative strategies and tools that can help real estate professionals find success via market analysis and due diligence. Expert panelists from the industry shared their insights, discussed emerging trends and provided practical tips to enhance underwriting processes within the student housing market. Learn more about the following topics: Click to watch the webinar and find more information. Download …

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  The April 27 webinar “You Have Eight Second – How to Market Student Housing in 2023,” hosted by Student Housing Business and sponsored by Conversion Logix, was driven by questions about how best to appeal to Gen Z: How should student housing owners and operators leverage platforms like TikTok, YouTube and Instagram to get messages in front of students? What does the future hold for automation and AI in student housing? What are the best practices for seamless integration into chat, SMS and email marketing? What trends and values are characteristic of Gen Z’s inclinations? Why …

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  The Nov. 2 webinar “Student Housing Demand — 2022 Review & 2023 Outlook,” hosted by Student Housing Business and sponsored by Yardi, covered the larger economic outlook, enrollment, the health of student housing and “shadow markets” (nearby apartments competing for residents), industry fundamentals (including preleasing, rent growth, supply and transactions) and Yardi Matrix forecasts. Declining enrollment and revenue are causing consolidations within some higher education systems, benefitting the most competitive universities. Learn what universities have experienced the most growth in preleasing, annual rent increases, the latest numbers on student housing completions, development forecasts and trends …

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  The Oct. 6 webinar “How to Make Data-Driven Decisions in Student Housing,” hosted by Student Housing Business and sponsored by CollegeHouse, focused on the value of data in student housing as well as the best ways to optimize investments and operational efforts in this space. If you’re interested in data collection that is both far-reaching and automated, this webinar will interest you. Hear from industry experts to learn best practices in the data-driven decision-making process. Learn about important metrics and analysis methods, how to approach recurring trends, responses to rates trending up or down and more. Watch the webinar here, and …

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    The July 20 webinar “The Rise of TikTok — How Student Housing Operators Can Generate Leases with TikTok“ hosted by Student Housing Business and sponsored by Conversion Logix, focused on the best ways for student housing operators to connect with prospective residents through the short-form video social media platform. Get a crash course in TikTok, why it’s growing in popularity, the benefits of running ads on the platform and information about what to expect when creating ads to generate interest in student housing. Converting social media views and interactions into leases can …

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  The April 28 webinar “Creating an Inclusive Housing Experience for Students with Technology,” hosted by Student Housing Business and sponsored by StarRez, discussed how students can find success and feel more at home with tech-savvy housing options. Accommodating accessibility needs (including service animal tracking), gender-inclusive housing options and tech for roommate matching were just some of the topics in this brief webinar on how to make the process of student housing more successful for students and operators. Click to hear more about these topics and more: Gender-inclusive housing (and how to promote it …

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  The April 7 webinar “O Canada – Canadian Student Housing Investment and Development,” hosted by StudentHousing Business and sponsored by Cloudwifi and Varsity Communities, focused on the changing nature of student accommodations in Canada. Panelists focused on the following topics to explore this quickly expanding market: What are key differences between Canada and the United States for investors and developers? Why are there so few institutional quality assets available to buy in Canada? How are investors and developers finding deals? How will international students impact on- and off-campus housing? How are investors and …

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  The March 24 webinar “Increase Student Housing NOI & Equity Value with Water-Leak Mitigation Technology,” hosted by Seniors Housing Business and sponsored by Sensor Industries, focused on how monitoring systems and leak sensors can play a key role in reducing water costs, alerting student housing staff to leak issues and conserving water for on- and off- student housing communities. Host David Duckwitz, CEO of Sensor Industries, used case studies to illustrate how network-connected toilet and flood sensors can give insight to water use on a regular basis and can sound the alarm if flooding occurs. …

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