Lehi, Utah — Multifamily operating system Entrata has acquired Rent Dynamics for an undisclosed price. Rent Dynamics provides rent reporting services and financial resources, which promote economic inclusion and financial health for residents. “Since Entrata’s founding, we have made tremendous strides in streamlining property operations by creating tools that improve both the operator and resident experience,” says Adam Edmunds, CEO of Lehi, Utah-based Entrata. “Today, our vision for how we can drive the industry forward has greatly expanded. The combination of Entrata and Rent Dynamics will deliver a huge advance in providing much-needed tools to address a gap that has prevented millions of residents from building credit and long-term financial health. We believe this acquisition will give property owners and operators what they need to drive loyalty, financial well-being, and, ultimately, the very best resident experience.” The Rent Dynamics team will assume new rolls within Entrata.
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