Student Housing Marketing Firm Threshold Acquires Canadian Boutique Agency Carve

by Katie Sloan

Austin, Texas — Austin, Texas-based student housing marketing firm Threshold has acquired Carve Creative + Strategy, a Canadian boutique agency.

Under the name Threshold/Carve, the new agency will deliver customized integrated communications strategies, copy, design, and inbound and outbound marketing strategies for student housing brands and businesses. Carve President and Creative Director Dave Freund has moved into the role of chief creative officer for the newly formed agency. 

“Both agencies have brought together well-established reputations for building campaigns that are meaningful, memorable and measureable,” says Freund. “Our creative teams in the U.S and Canada will continue our passion for delivering great work. We bring unique and strategic creativity that engages consumers emotionally to convert leads into something that grows our clients’ businesses and builds their brands.”

“This acquisition will allow us to continue our growth by expanding not only our creative capabilities but our footprint in North America,” says John Wilkinson, chief strategy officer of Threshold. 

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